A reputed K-12 school in a competitive Tier-2 city needed a dependable admissions pipeline. The primary goals included dominating local non-branded searches, improving website conversions, and building a steady flow of qualified enquiries during admission windows—all while maintaining budget efficiency.
K-12 Education • Central India • Client Identity Confidential
600+ Admissions Every Year for 4 Consecutive Years
Overview
Problem:
Competitive local market; inconsistent admissions enquiries.
Solution:
Fast, conversion-focused site + topic clusters + GEO-ready content + Search/Meta lead engine.
Result:
600+ yearly admissions, 750+ rankings, 1,200+ total leads (paid + organic).
600+
Admissions per year for 4 consecutive years
750+
Keywords ranking on Google
1,200+
Total leads generated (Paid + Organic)
The Challenge
Our Strategic Approach
We built a comprehensive full-funnel engine with a privacy-first, GEO-ready structure to maximize visibility and conversions.
Information Architecture
Strategic pillars for Admissions, Academics (Primary/Middle/High), Facilities, Results & Alumni, Fees & Scholarships, Transport, and Events.
Topic Clusters
Comprehensive FAQs and guides covering eligibility, documents, deadlines, routes, and activities—all localized for city and neighborhoods.
GEO Optimization
Q&A sections, concise answer blocks, and schema markup to improve visibility in traditional search and AI summaries.
Conversion UX
Mobile-first pages with fast load times, clear CTAs, short forms, and sticky call/WhatsApp buttons for immediate engagement.
PPC Strategy
High-intent Google Search terms, geo-fenced Meta Lead Ads, seasonal budget weighting, and remarketing to site engagers.
Social Media
Calendarized content featuring facility tours, teacher spotlights, alumni success stories, and event recaps to build trust.
What We Delivered
🌐 Website
- High-speed, mobile-first build
- Prospectus hub
- Tour booking system
- Admissions resources
🔍 SEO
- Technical cleanup
- Structured data (EducationalOrganization, FAQPage, Breadcrumbs)
- Localized on-page content
- Strong internal linking
💰 PPC
- Always-on Search + seasonal bursts
- Meta instant forms for quick lead capture
- Ongoing A/B testing to lower CPL
📣 Social
- Consistent storytelling across Facebook, Instagram, and YouTube
- Reinforced credibility and community
Outcomes
Measurable impact across all channels
600+
Admissions per year
750+
Keywords Ranked
67.1K
Impressions (6 months)
2.52K
Clicks (6 months)
3.8%
CTR
7.4
Avg. Position
1,000+
Paid Leads
200+
Organic Leads
Efficiency: Blended CPL reduced during peak season through coordinated SEO + PPC + SMM
Why It Worked
Clear topical authority from pillar/cluster architecture.
GEO-ready content that answers parent questions directly (and is easy for search/AI to surface).
Conversion-focused UX and precise paid targeting aligned to admission cycles.
Consistent brand signals across web and social to build trust.